When every word you publish is scrutinized by regulatory agencies, how can you go about writing persuasively without feeling like you need to constantly look over your shoulder?

By first developing a Key Message Copy Platform.

Medical copywriter Casey Demchak carefully words the marketing and sales publications he writes for his clients. Every product claim his clients make must first be substantiated by facts, figures, and clinical evidence. The more technical the claim and number of marketing outputs, the bigger the challenge.

In developing a Key Message Copy Platform prior to publishing any marketing copy, Casey helps his clients carefully substantiate all product claims in writing, then develops marketing messages around those claims. Those messages become the basis of a client’s Key Message Copy Platform.

The convenience of working from a Key Message Copy Platform is that no matter the marketing output—web, collateral, sales support documentation—the message behind each product claim remains consistent throughout. So once those key messages are decided upon, Casey moves on to writing persuasive product copy for his clients.

Learn more about creating a Key Message Copy Platform from Casey himself:

Rita Braun writes and edits B2B publications for people who research, teach, market, and sell. Take a look at her work samples here, and contact her here.

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